Marketing strategically means being able to correctly measure what works and how.   Solution Centre will introduce how different marketing channels can be measured with a focus on a how digital can be used to really show what is working and what isn’t.

This is a practical workshop that will share how we capture data and interpret it to plan both digital marketing campaigns and also successful customer journeys.

Morning Session Agenda

• Marketing attribution models
• Mapping and assessing a customer’s digital (or analogue!) journey
• Measuring sales funnel efficacy
• Digital marketing measurement, attribution and reporting

What you’ll learn

• How to assess outsourced or in-house marketing activations
• How to identify pain points and snags in a customer’s online journey
• How to understand digital marketing attribution metrics and reporting

Who should attend?

Marketing officers and/or operations staff with a marketing role