Radisson Blu Hotel, Northgate St, Athlone, Co. Westmeath

12th March 2020. Registration @10am

Marketing strategically means being able to correctly measure what works and how.   Solution Centre will introduce how different marketing channels can be measured with a focus on a how digital can be used to really show what is working and what isn’t.

This is a practical workshop that will share how we capture data and interpret it to plan both digital marketing campaigns and also successful customer journeys.

Morning Session Agenda

  • Marketing attribution models
  • Mapping and assessing a customer’s digital (or analogue!) journey
  • Measuring sales funnel efficacy
  • Digital marketing measurement, attribution and reporting

What you’ll learn

  • How to assess outsourced or in-house marketing activations
  • How to identify pain points and snags in a customer’s online journey
  • How to understand digital marketing attribution metrics and reporting

Who should attend?

Marketing officers and/or operations staff with a marketing role

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