The affordability calculator shows potential loan applicants what’s really possible with a credit union loan.
By taking an applicant’s income and expenditure details we apply a credit union’s specific DSR (Debt Service Ratio) and NDI (Net Disposable Income) metrics to reverse calculate what borrowings are possible for an applicant’s personal circumstances.
Our intention with this product was to:
- Demonstrate to the market that credit unions can finance larger lending requirements
- To positively manage applicant’s expectations at the start of the application process
- To create a warmer class of lead
The affordability calculator has been ranged in three credit unions where it has had a near instant positive impact on lead figures.
If you would like to incorporate the affordability calculator into your own digital marketing campaigns please contact us.
You can scroll down to read more about the results achieved.